12 Career Options for Those Interested in Working with Horses
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let'south face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team found that 47% of people search for data about themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or threescore% by this twelvemonth.
Some people might can it ego-surfing, but it's really a good practice to come across what results come up for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more than about you. Hiring managers want to run into if y'all take a clean record in Google, which is your permanent record because every move you brand (yes even a blog comment) is stored in that location forever. Before I went on a second date one time, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Endeavor doing it right now and see what you lot get.
There is no hiding from Google!
Google keeps runway of just most everything you lot practice on the cyberspace. It patrols and captures your online behavior, such every bit when yous post on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete motion-picture show (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent tape and a periodical of your life. Your children and children's children will be able to discover out everything most you when they grow older. "Mom, wait what I simply found out most Dad in Google." Your personal brand tin can't hibernate from Google. There is one major exception to this though.
Mutual names
If your proper name is common, such as Mike Smith, then it volition be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the outset few pages. If your life goal is to rank in the top ten results, that may exist achievable, if you either get very famous or work extremely hard at building content each and every day for your unabridged life. At the age of sixty yous might find out that Google changed their algorithm and y'all'll lose all that difficult piece of work. The point being is that yous'll take to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this instance. The worst instance scenario is that you lot change your proper name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles nearly them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts virtually these celebrities will never terminate upwardly on the height twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, but even with C-level celebrities, you don't stand a chance. If yous are stuck with a glory proper name, I suggest that you build your brand effectually an area of your expertise or involvement and connect it to your brand name.
Unique names
While growing up, you lot might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to hands dispense the results for your name on search engines. When you go to your high school reunion and see your friends, you'll get the last express joy because you tin be visible and control perceptions, while they simply cannot. When you Google your name, whether you accept results that reverberate your brand, y'all'll see how hard it will be to rank high for it or not. Depending on the competition, it may accept you a few days or a few months. Over time, if you piece of work very difficult, y'all'll ain the peak 10 results for your name.
In my next post, I'll talk about what you tin do to gain control over your Google results and let your personal make smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/422922/12-career-options-for-those-interested-in-working-with-horses
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